工作职责:
- 带领数字营销团队达成数字部门整体业绩指标,指导团队日常工作,帮助团队成员达成业绩指标;
- 负责集团所有数字营销渠道的市场推广策划与运营,包括但不限于SEM、SEO、大众点评网、社交媒体、垂直媒体等,同时拓展有效的数字营销新渠道,支持公司业务持续增长;
- 负责品牌自媒体平台的运维与优化,包括但不限于官网、官微;
- 与集团各品牌销售市场协同,包括电销团队及各子品牌销售市场团队,持续提升数字营销渠道转化率;
- 负责各营销渠道数字营销效果的监测、分析、报告与优化;
- 负责年度数字营销规划与预算制定,合理、高效使用数字营销预算达成业绩指标;
- 负责网络舆情监测与管理;
- 管理数字营销相关供应商;
岗位要求:
- 符合并认同企业价值观:
-个性:正直、自律、坚韧
-态度:积极乐观、全情投入;顾全大局、勇于承担;不断进取、追求卓越;敢于创新、推动改革。
- 本科以上学历,年龄28-35岁;
- 5年以上数字营销或网络营销相关工作经验,2年以上团队管理经验;
- 具有领导魅力和较强的沟通能力、结果导向、严谨细致、抗压力强;
- 思维灵敏,善于策划并实施有创意、重实效的网络推广活动;
-有较强的数据分析能力,能够通过数据分析定义问题,有针对性的提出可行性方案并予以实施;
- 有教育行业网络推广工作经验者优先;
- 有本地社交媒体、KOL大号等资源者优先;
- 有百度推广大型账户运维实操经验者优先;
- 有大众点评或电商平台店铺运营经验者优先;
岗位职责【MAIN RESPONSIBILITIES】
1. Actively monitor emerging trends and technologies on the market, always keep ahead of competition in digital field in order to well show the brand’s image and products to catch more young generation potential customers.
2. Drive the development & execution of digital campaigns under supervision of line manager.
3. To work closely with digital and social media agency on digital and EC campaigns, initiate concept and drive execution.
4. Digital media buying, social media and KOL management and EC marketing operating experiences are required.
【QUALIFICATION, EXPERIENCE & SKILLS REQUIRED】
1. Education: Bachelor degree or above
2. Language: Fluent in spoken and written English & Mandarin
3. Professional experience & know how: over 3 years of professional experience of digital or EC marketing areas, within cosmetics industry and FMCG is preferred
4. Technical & management skills: Solid skills of office core software